Oh, the night club security would love to see you heading toward the metal detector with this bracelet. You would probably short out the system, but vastly improve cell phone reception for all around you. From Velvet Da Vinci by Michelle Ritter, this "Echo" bracelet sells for $2,400.
You're paying for the concept, remember, not the materials.
Implications - There is no shortage of accessories that will render a normal look "unique." Fashion continues to be about self-expression and these days, the more eccentric, the better. Consumers now, more than ever, are looking for items that will truly set them apart, and items like this wired bracelet do just that.
Get Wired Before You Hit the Clubs
Michelle Ritter Echo Bracelet
Trend Themes
1. Unique Accessories - Disruptive innovation opportunity: Develop and market accessories that offer a unique and eccentric look for consumers seeking self-expression.
2. Eccentric Fashion - Disruptive innovation opportunity: Create and promote fashion styles that encourage individuality and self-expression.
3. Personalized Self-expression - Disruptive innovation opportunity: Design personalized accessories that allow consumers to express their own unique style.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce innovative fashion accessories that cater to consumers' desire for individuality and self-expression.
2. Tech Gadgets - Disruptive innovation opportunity: Invent and market tech gadgets that blend fashion with functionality to enhance consumers' daily lives.
3. Luxury Jewelry - Disruptive innovation opportunity: Create high-end jewelry pieces that incorporate technology and offer a distinctive, personalized touch.