Footwear label Vans partnered up with French tire label Michelin for a collaborative set of sneakers adorned with the signature Michelin Man. The footwear range is comprised of two limited-edition pieces -- a reworked Sk8-Hi sneaker and Old Skool model—both of which boast Vans' checkerboard pattern in a blue and white color palette, with the Michelin Man filling the white sections. Additionally, the shoes feature vibrant yellow hues decorating the inner lining, foxing and tongue tab.
The collaborative project by Vans and Michelin was made with the purpose of raising awareness for safe driving -- shedding light on issues including an unsafe tread and over- or under-inflated tires. The collaborative range will be limited to 100 pairs and will be available through Michelin's Street Tread contest. To enter, one must post a photo to their social media that represents proper tire maintenance and use the hashtag #StreetTreadContest.
Car Safety Awareness Sneakers
Vans Decorated Iconic Silhouettes with the Michelin Man
Trend Themes
1. Collaborative Footwear - Collaborations between fashion and automotive brands can be created to promote campaigns and initiatives.
2. Promotional Sneaker Designs - Sneaker designs that promote a specific cause or initiative can generate brand awareness and support.
3. Awareness Through Fashion - Fashion items with a message can raise awareness for important issues and promote safe behaviors.
Industry Implications
1. Fashion - The fashion industry can leverage collaborations with other industries to promote social initiatives.
2. Automotive - The automotive industry can partner with fashion brands to promote safe driving behaviors through creative campaigns.
3. Social Awareness - Campaigns promoting social awareness through fashion can encourage safe practices and contribute to a positive cause.