Superswimmer Michael Phelps is featured alongside good friend and Beijing Olympic Games 2008 opponent Ryan Lochte on the August 2008 cover of Men’s Journal Magazine.
The two ‘fastest swimmers in American history’ are featured in an editorial entitled, "0.27 Seconds." The name of the feature stems from the time gap that separates Michael Phelps and Ryan Lochte in the 200 IM.
The story reveals that the two sportsmen share a unique bond which is a mix of a strong friendship and an intense rivalry. It is this bond that drives them both to excellence.
"I think it’s good for the sport that we’re pushing each other," says Lochte in the interview. "Most of the things you hear about rivalries, it’s people who hate each other. But that’s totally not us."
"They’re always texting. They’re always joking," says their shared agent Peter Carlisle. "They’re totally comfortable around one another. For a couple of guys who have a lot of serious stuff to think about, you wouldn’t know it when they’re together."
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
Trend Themes
1. Athletic Friendships - Exploring the unique bonds between athletes and how it drives them to excellence.
2. Sports Rivalries - Highlighting healthy competition and how it benefits the overall sport.
3. Athlete Mastership - Examining the techniques and mental drive that lead to record-breaking performances.
Industry Implications
1. Sports - Encouraging camaraderie and friendship among athletes to improve competitive performance.
2. Media and Entertainment - Creating content that focuses on the bonds between athletes and their competition.
3. Fitness and Health - Utilizing athletic role models to motivate and encourage healthy lifestyle choices.