The Michael Kors online marketing campaign will incorporate a series of aggressive e-commerce tools. Those who shop via the couture brands Facebook page will make use of an image sharing tool.
Online customers can now peruse Michael Kors apparel while making wishlists on the go. Comments related to particular clothing or accessory items may also be recorded, adding a verbose element to the luxury fashion house.
Separate links to the Michael Kors home page are also included in the Facebook layout, making the whole consumer process rather instantaneous. This genre of luxe purchases via social media forums will continue to take hold of the brand just as it has in the past up and now the present.
Facebook Fashion Campaigns
The Michael Kors Online Marketing Tools are Expansive
Trend Themes
1. Social Media Fashion Campaigns - Facebook campaigns featuring luxury fashion brands are becoming more expansive, incorporating image sharing and wishlists to enhance the online shopping experience.
2. Instantaneous Luxury Purchases - Linking to brand home pages on social media makes the luxury shopping experience more seamless.
3. Verbose Online Shopping - Incorporating comments and sharing functions creates a more interactive and engaging environment for consumers.
Industry Implications
1. Fashion Retail - Luxury fashion brands can enhance their online sales strategies with image sharing tools like those being used by Michael Kors on Facebook.
2. Social Media Marketing - Fashion brands can use social media sites like Facebook to create a more interactive and engaging environment for consumers, boosting sales and awareness.
3. E-commerce - Incorporating wishlists and linking to home pages on social media can create a more seamless shopping experience for online consumers.