NIVEA has now added the 'MicellAIR Expert Scrub' to its product range, bringing consumers an effective exfoliating face scrub that spotlights the brand's signature MicellAIR Complex.
With NIVEA's MicellAIR Complex, the product is able to quickly remove makeup and deeply cleanse the skin. The use of lactic acid in the formula meanwhile helps to remove impurities and dead skin cells—leading to a smoother and more even complexion. With the power to remove makeup, cleanse, and gently exfoliate. the MicellAIR Expert Scrub can be used used as a daily face wash, and also functions as the perfect first step to any makeup routine as it allows for more even application.
Consumers can pick up the MicellAIR Expert Scrub online and at drugstores.
Decongesting Face Scrubs
NIVEA's 'MicellAIR Expert Scrub' Removes Dead Skin Cells and Impurities
Trend Themes
1. Micellar Complex Skincare - NIVEA's 'MicellAIR Expert Scrub' uses a Micellar Complex to effectively remove makeup while cleansing and exfoliating skin, creating an opportunity for a new line of products powered by this technology.
2. Multi-functional Products - The MicellAIR Expert Scrub's ability to function as both a cleanser and an exfoliator suggests that there may be an opportunity to create multi-functional products that simplify consumers' daily skincare routines.
3. At-home Skincare - As more consumers seek professional-grade skincare results from the comfort of their homes, there is an opportunity to introduce more products like NIVEA's MicellAIR Expert Scrub that offer salon-quality results without the need for an expensive treatment.
Industry Implications
1. Skincare - The MicellAIR Expert Scrub highlights new opportunities for skincare companies to explore the benefits of Micellar technology and incorporate it into their own products.
2. Cosmetics - The MicellAIR Expert Scrub's ability to remove makeup effectively suggests that it may be an opportunity for cosmetics companies to develop more effective and gentle makeup remover products.
3. E-commerce - As the MicellAIR Expert Scrub is available for purchase online, there may be new opportunities for e-commerce businesses to partner with skincare companies and sell these types of products on their platforms.