The Mezeast food brand is being launched by Nestlé in the UK to make the preparation of traditional Middle Eastern cuisine easier for all consumers. The food range includes a total of 11 products such as meal kits, squeeze sauces, seasoning mix sachets, pastes and spreads that are all reported to pack the best-quality flavors of the Middle East. The food products were created with high-quality ingredients by Middle Easter chefs to ensure the utmost attention to authenticity.
Managing Director for Food and Dairy at Nestlé UK and Ireland Honza Dusanek spoke on the new Mezeast food range saying, "Life is better when shared and we are really excited to introduce Mezeast inspired by the Middle Eastern cuisine which is all about sharing and generosity. This unique cuisine is rooted in the belief that a meal is much more than just food; it is a special moment of togetherness and meaningful connections. We know that this food culture is loved by so many people and we want to make it available to families everywhere. Mezeast offers the opportunity to cook delicious, authentic and simple meals that bring family and friends together."
Middle Eastern Cuisine Brands
Mezeast Offers Easy Ways to Create a Range of Traditional Flavors
Trend Themes
1. Middle Eastern Cuisine - Mezeast brand by Nestlé makes it easy for consumers to prepare traditional Middle Eastern cuisine with 11 products.
2. Meal Kits - Mezeast offers meal kits and seasoning mix sachets, presenting an opportunity to innovatively enhance the prepared meal kit industry.
3. Authentic Flavors - Mezeast food products are made with high-quality ingredients by Middle Eastern chefs, presenting an opportunity for food companies to focus on sourcing and promoting cultural authenticity in their products.
Industry Implications
1. Food and Beverages - Mezeast presents an opportunity for companies in the food and beverage industry to tap into Middle Eastern cuisine and cater to diverse cultures.
2. Meal Kit Delivery - Mezeast offers meal kits and squeeze sauces, creating an opportunity for companies in the meal kit delivery industry to expand their product offerings.
3. Ethnic Food Markets - Mezeast caters to the Middle Eastern food market, presenting an opportunity for companies in the ethnic food market to increase their offerings or specialize in the Middle Eastern cuisine.