ONITSUKA TIGER works in collaboration with Valentino Garavani to decorate a new version of the MEXICO 66 SD sneaker model. The signature silhouette is spotlighted by a bold triple colorway of white, blue, and red for a premium and bold look.
The base foundation of the limited sneaker model is rooted in a white finish before being detailed with blue and red accents. The signature Valentino 'V' can be seen on the side of the shoe printed by hand. There is also a special co-branding finish that adorns the inner sole and the tongue. As a nod to its Japanese roots, the retro footwear features a cushioned midsole foundation for ultimate comfort rounded out with a special durable outsole.
Functional Branded Luxe Sneakers
Onitsuka Tiger Drops the MEXICO 66 SD Sneaker with Premium Detail
Trend Themes
1. Functional Luxe Sneakers - Combining high-performance features with luxury materials for a new level of sneaker design.
2. Premium Collaborations - Partnering with high-end brands to create limited-edition sneakers with elevated fashion appeal.
3. Handcrafted Details - Incorporating unique, artisanal touches to elevate the design and value of sneakers.
Industry Implications
1. Footwear - Footwear brands can further differentiate themselves by incorporating new materials and fashion-forward collaborations.
2. Fashion - Luxury fashion brands can expand into the sneaker market by partnering with established sneaker brands or designing their own limited editions.
3. Artisanal Manufacturing - The demand for unique, handcrafted details in sneakers creates opportunities for small-scale manufacturers and designers to enter the market.