After seeing 'Metromorphosis' by Dmitry Kharchenko, I can't believe I haven't paid closer attention to subway lighting before now -- it's downright trippy! This series captures light fixtures in underground transit, tweaked to align with how the photographer perceives them.
Under Kharchenko's artful eye, fluorescent lighting becomes a kaleidoscopic wheel, and long bars of bulbs become a haunted railway of sorts. See more shots of 'Metromorphosis' by Dmitry Kharchenko above.
Implications - This hypnotic photography provides viewers with a chance to relax from the stresses of everyday life. Many consumers are caught up in busy lifestyles and are looking for products that can provide a sense of escapism. Companies that provide elements of freedom through their commodities will appeal to this growing consumer base and have a competitive edge over other businesses.
Hypnotic Metro Photography
'Metromorphosis' by Dmitry Kharchenko Captures Subway Lighting
Trend Themes
1. Hypnotic Subway Photography - Opportunities for using unique and creative lighting techniques in advertising or interior design projects.
2. Sensory Escapism - Incorporate elements of relaxation and escapism into product design and marketing campaigns to reach consumers seeking a break from their hectic lives.
3. Emphasizing Atmosphere - Utilize lighting design and other atmospheric elements to create immersive and unique experiences for consumers.
Industry Implications
1. Photography - Opportunities for photographers to experiment with unique and creative lighting techniques in their work, particularly in the urban landscape.
2. Interior Design - Opportunities for incorporating unique and creative lighting techniques into interior design projects to create immersive and striking environments.
3. Travel and Tourism - Opportunities for utilizing sensory escapism and emphasizing atmosphere in travel experiences to create more memorable and enjoyable trips for consumers.
