Catching a criminal can be as easy as sending a text, as the Metro Vancouver Crime Stoppers ad campaign shows. Of course, the sender must have some information on the criminal for it to be an informative text. But that is exactly what the prints are promoting. If a person knows something, there are a slew of ways to impart that crucial knowledge.
Conceived and executed by the DDB ad agency branch based in Vancouver, Canada, the Metro Vancouver Crime Stoppers ad campaign illustrates the ease of such an act by placing the law-breaker in a text trap. Art directed by Jake Gauthier with creative direction by Dean Lee and Cosmo Campbell, the campaign was shot by Andre Pinces and illustrated by Laurel Miller.
Text Bubble Traps
The Metro Vancouver Crime Stoppers Campaign Shows the Power of a Text
Trend Themes
1. Text-based Crime Reporting - The Metro Vancouver Crime Stoppers campaign showcases the power of using text messages to report crimes, highlighting the trend of text-based crime reporting.
2. Mobile App Integration - The Metro Vancouver Crime Stoppers campaign demonstrates the opportunity for integrating mobile apps to enhance the reporting process, suggesting a trend towards mobile app-based crime reporting platforms.
3. Visual Communication in Advertising - The Metro Vancouver Crime Stoppers ad campaign utilizes visual illustrations to effectively communicate the concept of reporting crimes through texts, signifying a trend in visual communication strategies in advertising.
Industry Implications
1. Security and Crime Prevention - The Metro Vancouver Crime Stoppers campaign presents a disruptive innovation opportunity for the security and crime prevention industry by emphasizing the effectiveness of utilizing text messages for reporting crimes.
2. Mobile Technology - The Metro Vancouver Crime Stoppers campaign highlights a potential disruptive innovation opportunity within the mobile technology industry, indicating the potential for developing innovative mobile app integration solutions for crime reporting.
3. Advertising and Marketing - The Metro Vancouver Crime Stoppers ad campaign showcases a disruptive innovation opportunity for the advertising and marketing industry to leverage visual communication strategies in creating impactful and memorable campaigns.