Rethink is an "ideas company" and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To reel in attention, Rethink placed mini Metro newspaper boxes on busy streets all over Canadian cities.
This promotion enabled avid Metro readers to scan QR codes that instantly downloads the newspaper onto phones. This quirky campaign does exactly what Metro is aiming for; it attracts people and gathers more readers to its paper.
The QR code scanning is rapidly becoming a mode of advertisement where people can connect to company products or promotions right from their own phones. The Metro campaign is an example of advertisement that successfully executes its goals by implementing fun and nifty tactics.
Downsized Newspaper Boxes
Rethink Goes Tiny with Metro Campaign Design
Trend Themes
1. QR Code Advertising - The use of QR codes in advertising campaigns is rapidly increasing, allowing companies to connect with consumers and drive engagement.
2. Mobile App Promotion - Promoting mobile apps through creative campaigns, such as placing mini newspaper boxes, can attract attention and increase downloads.
3. Interactive Marketing - Interactive marketing tactics, like scanning QR codes, offer unique and engaging experiences for consumers, leading to greater brand awareness and customer loyalty.
Industry Implications
1. Advertising - The advertising industry can leverage QR code technology to create innovative campaigns that bridge the gap between physical and digital experiences.
2. Media - Media companies, like newspapers, can use creative mobile app promotions to increase their reach and readership in the digital age.
3. Mobile Technology - The mobile technology industry can provide solutions, such as QR code scanning apps, to facilitate interactive marketing campaigns and enhance user experiences.