The Autumn/Winter 2022 collection of Ukrainian couture house DZHUS emphasizes the uniqueness and versatility of metamorphosing fashion design. The pieces in this collection, which follow a predominantly monochromatic and subdued palette, are designed to transform from one garment into another—from a bag that unfolds into a scarf to a top that can be utilized as a hat. Aside from their functional versatility, the metamorphosing fashion pieces also boast a futuristic avant-garde aesthetic that is attention-captivating. This juxtaposition of styles has certainly been a popular look over the course of the last couple of years.
The metamorphosing fashion collection by DZHUS is officially named 'Psuedo.' Irina Dzhus, the founder of the company, drew inspiration from the idea of illusion—considered by the brand to be "at the center of metamodernism culture."
Metamorphosing Fashion Collections
DZHUS Introduces Clothing with Transformational Properties
Trend Themes
1. Metamorphosing Fashion Design - There is an opportunity for designers to explore fashion that transforms into multiple garments or accessories, providing functional versatility and attention-captivating aesthetics.
2. Futuristic Avant-garde Aesthetics - Fashion brands can experiment with a futuristic, attention-captivating aesthetic, that embodies metamodernism culture.
3. Monochromatic and Subdued Palettes - Designers can explore unique and versatile fashion collections with predominantly monochromatic and subdued palettes that offer a sense of sophistication.
Industry Implications
1. Fashion and Apparel - Fashion brands can introduce metamorphosing fashion design that offers functional versatility and futuristic aesthetics to appeal to customers looking for unique clothing options.
2. Accessories - Accessory brands can experiment with metamorphosing accessories that transform into functional garments, appealing to customers who appreciate fashion that offers both style and utility.
3. Art and Design - Artists and designers can collaborate to create clothing collections that embody metamodernism culture, exploring illusion and transformation to create head-turning fashion pieces.