The images in the Metal Couture ad campaign will enchant you as much as the jewelry it is promoting. A play between the light and dark aspects of the world, it is shot interchangeably in milky and inky with a final shot that combines both for a murky finish. Considering that the Metal Couture jewelry collection has as many dimensions as the campaign itself, the images and the accessories play off of each other.
Shot by Australia-based photographer Jeremy Blincoe, the Metal Couture ad campaign definitely follows his appreciation for everything surreal and fairy tale-like. The minimalist backdrop really makes the jewelry being showcased standout. As though modeled by a woman dealing with both of her angelic and devilish sides, it gives the accessories a pure edge.
Milky Jewelry Campaigns
Jeremy Blincoe's Metal Couture Series is Sureally Angelic and Devilish
Trend Themes
1. Metal Couture - The Metal Couture jewelry collection showcases opportunities for innovative and surreal campaign shoots.
2. Surreal Fashion Campaigns - Surreal jewelry fashion campaigns could be an innovative way to showcase jewelry and accessories and add artistic value to products.
3. Light and Dark Play - The play between light and dark aspects of jewelry campaigns is a disruptive innovation opportunity to create complex visual narratives and offer unique storytelling experiences through advertising.
Industry Implications
1. Jewelry - The jewelry industry could leverage surreal and artistic campaigns to showcase the beauty and complexity of their products, differentiate their brands, and build emotional connections with customers.
2. Retail - Retail industries could disrupt their marketing strategies by exploring creative and surreal campaigns like Metal Couture to appeal to younger and trendier audience segments and stand out in highly competitive markets.
3. Photography - Photography industries could offer innovative and surreal services to jewelry and fashion brands looking to differentiate their products and create unique experiences for their customers.