Graffiti-Informed Jewelry Collections

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Messika and Smiley Launch a Joyful Jewelry Range

Messika and Smiley are celebrating 50 years with a new collection of jewelry rooted in joyfulness. The anniversary is marked by playfulness. It features two Lucky Move necklaces and a My Move bracelet designed by Valérie Messika to keep up with the upbeat spirit.

Smiley collaborated with graffiti artist André Saraiva for the 50th-anniversary logo, which inspired the Lucky Move pendant. The face on the pendant is drawn in a pavé setting of hundreds of yellow and white diamonds. In addition, the My Move bracelet features a moving diamond, which is Messika's signature. The diamond is framed by the Smiley motif imprinted on the black rubber. All pieces in the collection portray both brands' playfulness.
Trend Themes
1. Joyful Jewelry Collections - Jewelry collections infused with playfulness and joyfulness will engage modern consumers.
2. Collaborative Jewelry Design - Creative collaborations between designers and artists create unique, eye-catching jewelry collections.
3. Graffiti-inspired Jewelry - Jewelry collections inspired by street art and graffiti will appeal to younger, trend-conscious consumers.
Industry Implications
1. Luxury Jewelry - Luxury jewelry brands can incorporate elements of playfulness and collaboration to innovate and attract younger consumers.
2. Fashion Accessories - Fashion accessory brands can experiment with incorporating edgy street art and graffiti elements into their collections.
3. Art and Design - Jewelry designers and street artists can collaborate on creating unique and inspiring jewelry collections.

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