'Mesobis' is a new cannabis and lifestyle brand based in California with products inspired by Latin American culture. The brand has debuted its first line of cannabis-infused gummies titled 'Gomitas,' which includes three different gummies. The three products are the 'Mango Con Chile,' the 'Acai,' and the 'Tamarindo Con Chamoy' gummies, each of which paying homage to a cultural classic flavor from Latin America.
Mesobis was founded in Los Angeles by two Latin Americans with hybrid cultures who found that, while the Cannabis space is a rapidly evolving one, it is one that lacks cultural authenticity. Mesobis will fill this gap by not only bringing cultural flavors and touches to cannabis-infused edibles, but also by bringing a unique fashion taste to the American market with its range of apparel.
Latin American Cannabis Brands
Mesobis Debuted its First Line of Cannabis Gummies and Apparel
Trend Themes
1. Cannabis-infused Edibles - The emergence of culturally-inspired cannabis-infused edibles is an opportunity for companies to tap into diverse markets and address the lack of authenticity in the cannabis space.
2. Cannabis Lifestyle Brands - The creation of cannabis lifestyle brands like Mesobis is an opportunity for companies to differentiate themselves and offer unique and authentic products that appeal to specific cultural groups.
3. Cultural Authenticity in Cannabis - The emphasis on cultural authenticity in the cannabis space is an opportunity for companies to innovate and differentiate themselves by incorporating unique cultural flavors and touches into their products.
Industry Implications
1. Cannabis - Cannabis companies can capitalize on the emergence of culturally-inspired products and lifestyle brands like Mesobis to tap into diverse markets and differentiate themselves.
2. Food and Beverage - Food and beverage companies can capitalize on the trend of cannabis-infused edibles by incorporating culturally-inspired flavors and catering to diverse markets.
3. Fashion - Fashion companies can capitalize on the trend of cannabis lifestyle brands like Mesobis by incorporating cannabis-related merchandise and catering to the growing cannabis culture and community.