Nicole McLaughlin unveils her newest collaborative project done alongside Merrell 1TRL. The shoes surfaced online with photographs taken from Paris Fashion Week Men's. In recent years, the brand has been rebranding itself from the chunky dad shoe towards a more trendy trail sneaker model.
The collaborative shoes seem to be a pair of slip-on shoes that are constructed from a meshy material with paneled accents. It features an earthy tone and will be released later this year. McLaughlin spoke to Highsnobiety earlier this year after her Reebok project, stating "This is just my beginning in the collaborative footwear space. I have some exciting things coming up for 2023 and beyond that, I’m really looking forward to sharing. Stay tuned!"
Collaborative Technical Footwear
Nicole McLaughlin Launches a Merrell 1TRL Collaboration
Trend Themes
1. Collaborative Footwear - Opportunity for designers and brands to collaborate on unique and innovative footwear creations.
2. Rebranding Fashion - Brands exploring new directions to shift their image and appeal to a more trendy consumer base.
3. Meshy Construction - Utilizing mesh materials in footwear design for enhanced breathability and lightweight comfort.
Industry Implications
1. Fashion Design - Fashion designers can leverage collaboration opportunities to create distinctive and sought-after footwear products.
2. Footwear Manufacturing - Manufacturers can specialize in producing mesh-based footwear to cater to consumer demands for breathable and stylish shoes.
3. Brand Development - Branding agencies can assist companies in rebranding efforts to establish a new image that aligns with evolving fashion trends.