In a collaboration between the "brand experience design" company COLLINS and Target, the former's sub brand Merona has been reinvented in order to better accommodate popular minimalist fashion aesthetics.
The Merona brand is being sold at Target as part of the large retailer's new initiative to introduce 12 clothing brands over the next couple years, and COLLINS' Merona offers a sophisticated range that features neutral colored basics that women can dress up, or dress down. Items in the collection include a nude overcoat, white button ups, blazers, tights, heels, and more.
The Merona brand is able to embody a classic elegance at a cost that is affordable to Target's customers, making it the perfect first collection for Target's new initiative.
Cost-Conscious Minimalist Fashion
The Merona Collection Boasts an Affordable Minimalist Aesthetic
Trend Themes
1. Affordable Minimalist Fashion - Target's collaboration with COLLINS to reinvent the Merona brand offers an opportunity for disruptive innovation in the growing market for affordable minimalist fashion.
2. Brand Experience Design - The collaboration between COLLINS and Target showcases the potential for disruptive innovation in the field of brand experience design, particularly in the fashion industry.
3. Expansion of Target's Clothing Brands - Target's initiative to introduce 12 clothing brands presents opportunities for disruptive innovation and market expansion in the retail industry.
Industry Implications
1. Fashion Retail - The Merona collection's affordable minimalist aesthetic highlights the potential for disruptive innovation in the fashion retail industry.
2. Brand Design - The collaboration between COLLINS and Target in reinventing the Merona brand demonstrates the potential for disruptive innovation in the field of brand design.
3. Retail - Target's new initiative to introduce multiple clothing brands creates opportunities for disruptive innovation in the retail industry as a whole.