56-year-old model Mercy Brewer fronts Lonely Lingerie's latest ad campaign that aims to defy common beauty and aging stereotypes. Known for its use of models that push boundaries, the New Zealand-based label has worked with transgender model Aurel Haize Odogbo in the past and now stuns fans with a campaign starring Brewer, who has been a model since the 80s.
In addition to pushing beauty boundaries with its inclusive marketing approach, Lonely Lingerie is also known for an ongoing campaign, consisting of candid imagery of women in their homes. These women are lensed while wearing the brand's undergarments and are seen feeling confident in their skin no matter their shape, size or age.
Breaking common fashion stereotypes, more and more fashion brands are spotlighting realistic or unconventional models in an attempt to foster a more authentic relationship with its core audience.
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
Trend Themes
1. Inclusive Marketing - Lonely Lingerie defies common beauty and aging stereotypes by featuring a 56-year-old model in their ad campaign.
2. Authentic Representation - Fashion brands are spotlighting realistic or unconventional models to foster an authentic relationship with their core audience.
3. Body Positivity - Lonely Lingerie showcases women of all shapes, sizes, and ages feeling confident in their own skin.
Industry Implications
1. Fashion - Fashion brands are embracing inclusive marketing and authentic representation to connect with customers.
2. Lingerie - Lonely Lingerie's ageless marketing approach challenges traditional beauty standards in the lingerie industry.
3. Advertising - Advertising campaigns featuring realistic and diverse models are disrupting traditional norms in the industry.