Sportswear giant Nike has unveiled the newest version of its Mercurial Vapor sneaker, one of the brand's most iconic football shoes, which made its debut on the feet of legendary player Cristiano Ronaldo in 1998. Ever since its 1990s release, the sneaker has been continually updated, receiving a total of seven updated precision-engineered components over the years.
Now, the newest iteration, dubbed the Mercurial Vapor Next Nature arrives with a new series of upgrades, including a 100 percent recycled plate. Overall, the sneaker is made from 50 percent recycled materials. For example, the shoe's four-layered uppers are made from recycled polyester, while other parts of the sneaker are constructed from manufactured scraps, recycled TPU, and 3D printed Flyprint.
Aesthetically, the shoes boast a sleek future-forward design consisting of semi-translucent white overlays, a threaded Swoosh, clear and black studs, and a bright orange 'Just Do It' print.
Semi-Translucent Football Shoes
Nike Unveils Its Future-Forward Mercurial Vapor Next Nature Shoe
Trend Themes
1. Eco-friendly Athletic Footwear - There is an opportunity for manufacturers to address environmental concerns by using recycled materials in athletic footwear.
2. Sustainable Sports Equipment - Athletic equipment manufacturers can make strides to reduce their carbon footprint by incorporating recycled materials into their designs.
3. Innovative Materials for Athletic Gear - Brands can stay ahead of the competition by experimenting with new materials in athletic shoe and equipment design, such as recycled TPU and 3D-printed materials.
Industry Implications
1. Athletic Footwear - Manufacturers and designers of athletic footwear can benefit from incorporating eco-friendly and sustainable materials in their products, meeting the demands of environmentally conscious consumers.
2. Athletic Equipment - Manufacturers of athletic equipment can differentiate themselves in the market by using innovative and sustainable materials in their product offerings.
3. Sportswear - Sportswear companies can appeal to consumers' growing sustainability concerns by utilizing recycled and eco-friendly materials in their product lines.