South Africa was the official launch site for the 2018 Mercedes-Benz X-Class, the brand's first light pickup truck. The automaker is best known for its luxury cars and SUVs but does has experience with trucks, albeit bigger ones. The Mercedes-Benz X-Class is designed to appeal to those looking for a rugged truck with a touch of luxury and class.
The X-Class can be had with four different engines, one gas and three powered by diesel. It can be had with a manual transmission or seven-speed automatic. All-wheel drive is also available. The Mercedes-Benz X-Class will be sold in most major markets around the world, although surprisingly it will not make it to U.S. dealers. When it goes on sale later in the year in Europe the Mercedes-Benz X-Class will have a starting price of around $42,000.
Rugged Luxury Truck Debuts
The 2018 Mercedes-Benz X-Class is the Brand's First Mid-size Pickup
Trend Themes
1. Luxury Trucks - There is a growing market for luxury trucks that blend ruggedness with high-end features.
2. Mid-size Pickups - Automakers have an opportunity to target consumers looking for a truck that is smaller and more versatile than full-size models.
3. Diesel Engines in Light Trucks - Automakers can innovate and experiment with diesel engine technology to create more efficient trucks with better fuel economy.
Industry Implications
1. Automotive - Automakers can explore the potential of the light pickup truck market to meet evolving consumer demand for more versatile vehicles.
2. Luxury Goods - Luxury brands have an opportunity to diversify their product offerings to include high-end trucks that appeal to premium consumers.
3. Energy - Automakers can partner with energy companies and invest in research to develop cleaner, more efficient diesel engines for light trucks and other vehicles.