The Mercedes-Benz Museum recently announced that it will be perfectly restoring and selling some of its rare vintage models.
The All-Time Stars program will see the Mercedes-Benz Museum restore pieces of its collection to perfect condition in order to get them back on the road. The vintage Mercedes-Benz cars will undergo a rigorous restoration process, including a 160-part inspection, directly in the luxury vehicle manufacturer's factory. Mercedes Benz will also document the vintage vehicle's history from manufacturing to acquisition to restoration and provide certificates of authenticity to preserve the heritage of these rare cars.
In a time when many vehicles are mass produced and perceived to be of a lower quality and durability than earlier models, vintage cars are becoming even more valued. This Mercedes-Benz Museum program is such an effective way for the car maker to capitalize on this perception -- both with the sales themselves and with the publicity the program will provide.
Rare Vehicle Restorations
This Mercedes-Benz Museum Program Restores and Sells Vintage Vehicles
Trend Themes
1. Vintage Vehicle Restoration - Luxury vehicle manufacturers have an opportunity to restore and sell rare vintage models to capitalize on the growing appreciation for high-quality, durable cars.
2. All-time Stars Program - A restoration program that provides documentation of a vintage vehicle's history and certificates of authenticity can increase the value and heritage preservation of rare cars.
3. Perceived Value of Vintage Cars - As mass-produced cars are perceived to have lower quality and durability, vintage cars are becoming increasingly valued and sought after.
Industry Implications
1. Luxury Vehicle Manufacturing - Luxury vehicle manufacturers have an opportunity to differentiate themselves and add value by offering vintage car restoration and sales programs.
2. Automotive Re-sale and Auction - Resale and auction companies can tap into the growing market for rare, vintage cars by partnering with luxury vehicle manufacturers in restoration and sales programs.
3. Heritage Preservation - Programs that provide documentation and certificates of authenticity can preserve the rarity and heritage of vintage vehicles, attracting interest and investment from collectors and museums alike.