These Mercedes-Benz fragrances have been introduced as part of the brand's continued shift into the luxury fragrance market to provide discerning consumers alike with a new series of options. The fragrances include the Land, Sea and Air scents, which are inspired by the brand's recognizable three-point logo to further pay homage to its automotive heritage. The Land fragrance boasts notes of cocoa shell, tonka bean and patchouli, while the Sea variety has violet leaf, tangerine and seaweed notes, and finally Air has armoise oil, citrus and turmeric leaf notes.
The new Mercedes-Benz fragrances are slated to arrive later this year at a price point of $115 each and each feature an eau de parfum profile to give them maximum potency when applied.
Aromatic Automotive Brand Fragrances
These Mercedes-Benz Fragrances Come in Three Options
Trend Themes
1. Luxury Fragrance Market - The introduction of these Mercedes-Benz fragrances is a reflection of the brand's shift into the luxury fragrance market, providing new options for discerning consumers.
2. Automotive-inspired Fragrances - The Land, Sea, and Air scents are inspired by Mercedes-Benz's recognizable logo, creating fragrance options that pay homage to the brand's automotive heritage.
3. Eau De Parfum Potency - With their eau de parfum profile, these Mercedes-Benz fragrances offer maximum potency when applied, enhancing their luxurious appeal.
Industry Implications
1. Luxury Fragrance Market - The introduction of these Mercedes-Benz fragrances expands the brand's presence in the luxury fragrance market, offering new options for discerning consumers.
2. Automotive - By creating fragrance options that are inspired by its logo, Mercedes-Benz opens up opportunities for the brand to diversify its offerings beyond automotive.
3. Cosmetics and Personal Care - The eau de parfum profile of these fragrances positions them as high-end products in the cosmetics and personal care industry.