The Mercedes-Benz Burlington Dealership in Ontario, Canada, is revolutionizing the car shopping experience. The first dealership in the world to offer an on-site salon and spa, Mercedes-Benz Burlington offers customers free manicures and hair styling while they wait for their car to be serviced in their high-tech luxury car spa.
The Mercedes-Benz Burlington location, in addition to boasting a spa, also features a golf simulator and a full-service cafe, with employees trained as baristas. The creative dealership also has plans to expand their Quantum campus to include a movie theater.
Q Spa at the Mercedes-Benz Burlington dealership uses the prestigious Valmont line of products, which requires testing and specialized training for clinicians and is used in spas at luxury hotels like the Ritz Carlton.
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
Trend Themes
1. Luxury Dealership Experiences - Car dealerships are incorporating luxury amenities such as spas and cafes to enhance the car shopping experience.
2. Innovative Customer Services - Providing free manicures and hair styling services while customers wait for car servicing is an innovative way to attract and retain customers.
3. Diversification of Dealership Offerings - Car dealerships are expanding their offerings beyond just cars to include amenities like golf simulators, cafes, and movie theaters.
Industry Implications
1. Automotive - Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers.
2. Hospitality - The incorporation of prestigious spa products in the Mercedes-Benz Burlington dealership creates opportunities for collaboration between the automotive and hospitality industries.
3. Entertainment - The inclusion of a movie theater in the expansion plans of the Mercedes-Benz Burlington dealership shows the convergence of the entertainment and automotive sectors.