The Mercedes Live Race gives Formula One fans the incredible opportunity to race against David Coulthard. The race which will be held in Surrey, UK will see the F1 driver in a car and his competition race against him in the exact car -- and on the same track -- in the video game Grand Turismo 5.
The Mercedes Live Race is a brilliant marketing collaboration between the Mercedes brand and the racing game Grand Turismo 5. Fans have until the 22nd of August, 2011 to enter the contest and 24 people will chosen to attend this unique event.
Implications - Marketing collaboration can be a fruitful venture for both brands. It allows the brands to do many things, one of which is expose their company to a different demographic. Companies should consider a collaborative marketing venture.
Interactive Car Racing Campaigns
Mercedes Live Race Offers Fans the Chance to Compete a F1 Star
Trend Themes
1. Collaborative Marketing - Collaborative marketing ventures can be a fruitful opportunity for brands to expose their companies to different demographics.
2. Interactive Advertising Campaigns - Interactive advertising campaigns are a disruptive innovation opportunity for companies looking to engage customers in unique and memorable ways.
3. Virtual Reality Experiences - The use of virtual reality experiences presents a disruptive innovation opportunity for companies to offer exciting and immersive experiences to customers.
Industry Implications
1. Automotive - Automotive companies can use interactive advertising campaigns to engage customers in new and unique ways, such as hosting events where fans can race against professional drivers.
2. Gaming - Gaming companies can explore collaborative marketing ventures with brands to create exciting and immersive virtual reality experiences for customers.
3. Advertising - The use of interactive advertising campaigns and collaborative marketing ventures presents a disruptive innovation opportunity in the advertising industry to engage customers in new and memorable ways.