The Mercedes-Benz 'Sorry' commercial takes a funny spin on the concept of death coming to call. Apparently your car can be your life-saving angel, and specifically your Mercedes-Benz.
This is a very simple commercial with a great concept. It is memorable, shows off the car and showcases how well the car works under pressure--exactly what the consumer needs to see. I applaud you, Mercedes-Benz 'Sorry' commercial.
Implications - With society so saturated with advertisements, consumers have become desensitized to their messages. The advertisements that affect them now are ones that contain humor or shocking imagery, making them memorable. Companies can appeal to their target demographics by developing unique marketing strategies which involve targeting their market's values, and reflecting them in their ads.
Cars as Angels
Mercedes-Benz 'Sorry' Commercial Shows How the Benz Performs Under Pressure
Trend Themes
1. Humorous Advertisements - Companies can leverage humor in advertisements to create memorable experiences for consumers and stand out in a saturated market.
2. Shocking Imagery in Marketing - Using shocking or attention-grabbing imagery in advertisements can help capture consumer attention and create a lasting impression.
3. Targeted Marketing Strategies - Developing marketing strategies that specifically target the values and preferences of the intended market can yield effective results in advertising.
Industry Implications
1. Automotive Industry - The automotive industry can explore humorous advertisements and incorporate shocking imagery to showcase their vehicles' performance under pressure, effectively appealing to consumers.
2. Advertising Industry - The advertising industry can embrace the use of humor and shocking imagery in their campaigns, leveraging these elements to create memorable experiences for brands and their target audiences.
3. Marketing Industry - The marketing industry can focus on developing targeted strategies that reflect the values and preferences of a specific market, effectively engaging consumers and maximizing advertising impact.