With its menswear-inspired womenswear collection, Tradlands satisfies a market which is vast yet marginally untapped. The female-owned label produces high-quality garments that are designed for the tomboy at heart, the working mom or essentially any female who has walked into the men's section at a store and thought "I wish they made this for me."
Tradlands' menswear-inspired womenswear offerings are characterized by great attention to detail and fabrics that are specifically associated with comfortability and performance-driven attitude. Helping women feel good in their skin and in their clothes, Tradlands embraces elegance and redefines femininity.
The brand is committed to sustainability and makes it an integral component of its manufacturing practices through recycling programs and "rigorous quality inspections." In addition, menswear-inspired womenswear pieces that do not make the cut are generously donated to local women's shelters and Dress For Success.
Menswear-Inspired Womenswear Lines
Tradlands Offers High-Quality Essentials for the Stylish Tomboy
Trend Themes
1. Menswear-inspired Womenswear - Increasing demand for menswear-inspired apparel opens up an opportunity to create innovative and timeless designs for women.
2. Sustainable Fashion - Sustainability is becoming an essential component of the fashion industry, and there is a growing demand for eco-friendly clothing.
3. Genderless Clothing - With people becoming more accepting of non-binary gender identities, the fashion industry has an opportunity to cater to a broader audience with genderless clothing lines.
Industry Implications
1. Fashion - A growing demand for menswear-inspired womenswear and sustainable fashion presents an opportunity for fashion designers and entrepreneurs to innovate and disrupt the industry.
2. Retail - As consumers become more mindful of the environmental impact of their purchases, retailers have an opportunity to incorporate sustainable and eco-friendly practices into their business models.
3. Social Enterprise - Brands like Tradlands that prioritize social responsibility, recycling, and donating unsold goods to women's shelters present a new frontier in ethical and impactful social enterprise opportunities.