Rihanna's Fenty X Savage line will be releasing intimate menswear for its FW 2020 collection. While the brand focuses primarily on lingerie, Rihanna worked closely alongside brand ambassador and hip hop artist Christian Combs to produce garments that are both comfortable and gender fluid.
The line will boast a diverse range of styles that include unique pieces such as woven and knitted boxer shorts. To maintain the sense of sensuality and intimacy the brand is known for, the available colorways will arrive in black, blue, red and white. According to Combs, the co-collaborator "I am honored to be working with a multi-faceted talent like Rihanna, who represents diversity across all her FENTY brands."
The collection will be available on October 2.
Celebrity-Made Intimate Menswear
Savage X Fenty Will Make Menswear for its FW 20 Collection
Trend Themes
1. Intimate Menswear for Men - The release of intimate menswear by Savage X Fenty presents a disruptive innovation opportunity in the fashion industry, catering to the growing demand for gender-fluid and comfortable clothing.
2. Gender Fluid Fashion - The collaboration between Rihanna and Christian Combs to produce gender fluid garments for Savage X Fenty's FW 2020 collection opens up new possibilities for disrupting traditional notions of fashion and promoting inclusivity.
3. Celebrity-driven Fashion Collections - Rihanna's involvement in creating intimate menswear for Savage X Fenty highlights the trend of celebrities collaborating with fashion brands, creating opportunities for disruptive innovation and expanding market reach.
Industry Implications
1. Fashion - The release of intimate menswear by Savage X Fenty in its FW 2020 collection presents a disruptive innovation opportunity for the fashion industry to cater to a wider range of consumers.
2. Lingerie - Savage X Fenty's expansion into intimate menswear presents a disruptive innovation opportunity for the lingerie industry to tap into the growing market for gender-neutral and inclusive clothing.
3. Celebrity-driven Brands - The collaboration between Rihanna and Christian Combs in creating intimate menswear for Savage X Fenty showcases the potential for disruptive innovation in the realm of celebrity-driven fashion brands.