New Zealand label misteR has seen ten seasons creating tailored preppy wares for the discerning New Zealand man; this season breaks out into women's wear with a sexy mens wear edge.
The label's Summer 2011/2012 Southern hemisphere range titled 'Shoebox Diorama' features checks, polka dots and stripes -- a bright and sunny take on the often more seriously-sided world of suiting. Pieces are styled together with a playful edge, with patterns colliding.
Women's offerings hark back to classic pieces for men, such as the 'Piper Dress.' If you have ever thrown on your boyfriend's shirt in the morning to get the newspaper, the shape will be familiar; a re-worked men's shirt becomes an oddly sexy dress, paired with a misteR cropped blazer. The Alex Jacket and Alex Pant resemble your grandfather's tweed suit slimmed down and sexed up, styled with a playful green heel.
The range, which is shot complete with bow ties, knee socks and balloons, walks the line between demure school girl and sexy teacher. Each outfit shows off the impeccable tailoring from this previously all-menswear label.
Androgynous Prepster Fashion
New Zealand Label misteR Takes Female Style Back to School
Trend Themes
1. Androgynous Fashion - Exploring the fusion of masculine and feminine styles, creating unique and androgynous fashion statements.
2. Preppy Revival - Bringing back the classic preppy aesthetic with a modern twist, combining traditional elements with contemporary design.
3. Gender-blurring Fashion - Challenging traditional gender norms in fashion by creating gender-neutral or gender-fluid clothing that can be worn by anyone.
Industry Implications
1. Fashion Design - Creating innovative clothing designs that challenge traditional gender roles and cater to a diverse range of customers.
2. Retail - Curating and selling androgynous and preppy fashion items, targeting fashion-forward consumers who appreciate creative design and gender-fluid styles.
3. Media and Advertising - Promoting and marketing androgynous and preppy fashion trends through various media platforms, challenging societal norms and promoting inclusivity in the fashion industry.