Carhartt WIP, a Detroit-based brand that specializes in crafting functional apparel, added to its selection with a number of new men's workwear styles for its Fall/Winter 2016 series.
Throughout each of the pieces, the brand maintains its goal of bringing consumers some of the very best in durable and masculine apparel, however also infuses it with a more fashionable aesthetic. In order to do so, it revitalized its popular camouflage pattern, brought more street-savvy graphics in the mix and diversified its range.
It stays true to many of the themes previously seen in its men's workwear staples as well, working to keep the interest of some of its more traditional consumers. The majority of the selection consists of neutral muted tones, however a few standout pieces are an exception, including a deep turquoise jacket and vibrant scarlet pants.
Modernized Men's Workwear
Carhartt WIP's New Looks Revitalize Classic Staples with a Youthful Vibe
Trend Themes
1. Youthful Workwear Style - Opportunity for brands to revitalize workwear by infusing a more fashionable and street-savvy aesthetic to attract younger consumers.
2. Diversified Workwear Range - Opportunity for brands to expand their workwear selection by diversifying their range with new patterns, graphics, and colors.
3. Masculine Fashion - Opportunity for brands to create durable and masculine apparel that also appeals to fashion-forward consumers.
Industry Implications
1. Workwear - Workwear brands can innovate by incorporating a youthful and fashion-forward style into their traditionally practical apparel.
2. Fashion - Fashion brands can expand their offerings by incorporating durable and functional workwear elements into their collections.
3. Manufacturing - Manufacturing companies can capitalize on the demand for durable and fashionable workwear by creating new products using innovative materials and construction techniques.