Influencer-turned-boxer Jake Paul launches a men's personal care brand, W. This line is set to be exclusively sold at Walmart. W was created to smell good and last long. The line includes three products: a body wash, a body spray, and antiperspirant deodorant in three different scents: W Original, Deep Woods, and Fresh Ice. The brand plans to release a 2-in-1 shampoo and conditioner, a bar soap, face wash, hair gel, and hair pomade during the summer of 2024.
The products are infused with vitamin B and vitamin E, magnesium, and biotin to help nourish hair and skin. it will also include mood-boosting fragrances designed to elevate your sense of well-being. In addition, all offerings are free from phthalates, parabens, harsh sulfates, and artificial dyes.