The Dr. Squatch men’s lotion is a natural product formulated with male consumers in mind to help them keep their skin looking and feeling its best.
The lotion is formulated with no harsh chemicals or synthetics and highlights a natural ingredients list that includes shea butter, vitamin E and coconut oil. The lotion is formulated for use on the hands and body, and comes in three scents including Pine Tar, Fresh Falls and Cool Fresh Aloe. The cosmic has a lightweight consistency that absorbs quickly into the skin.
Chief Marketing Officer Josh Friedman spoke on the new Dr. Squatch men’s lotion saying, "The launch of our natural men’s lotion is an exciting milestone for Dr. Squatch, and supports our goal of providing high-quality, natural personal care products for everyday guys."
Masculine Chemical-Free Lotions
The Dr. Squatch Men’s Lotion Comes in Three Fresh Scents
Trend Themes
1. Chemical-free Skincare for Men - Opportunities for brands to tap into the growing demand for natural, gender-specific skincare products.
2. Gender-specific Personal Care - The rise of gender-specific personal care products, appealing to consumers who want products that cater to their individual needs and preferences.
3. Sustainability and Natural Ingredients - Opportunities for brands to create eco-friendly personal care products with ingredients that appeal to conscious consumers.
Industry Implications
1. Personal Care - The personal care industry can benefit from developing and marketing more gender-specific, natural and sustainable skincare products.
2. Men's Grooming - There is potential for growth in the men's grooming industry as male consumers become more interested in personal care products that cater to their individual needs and preferences.
3. Natural Products - Brands that specialize in natural products have an opportunity to expand their offerings to include gender-specific personal care products.