RHUDE is a label based in Los Angeles that's known for its men's designer collections -- which often make use of of eccentric themes to draw inspiration.
With its Spring/Summer 2017 series, a RHUDE designer named Rhuigi Villasanor wanted to translate Texas thunderstorms into apparel. In order to do this, he considered the style that's unique to the Southern state and roughed it up a bit -- taking biker-inspired looks and adjusting each with unique rips and tears, along with a few other grungy styles added to the mix.
The resulting men's designer collection is eclectic in that is supplies consumers with streetwear looks that are mixed with vintage-inspired counterparts -- making for an offering that hits on a variety of different aesthetics. Those looking into RHUDE's Spring/Summer 2017 line can expect to find a series of rugged and masculine luxury wear given that most pieces infuse youthful styles with high-end accents.
Thunderstorm-Inspired Menswear
This Men's Designer Collection from RHUDE is Dubbed Electric Earth
Trend Themes
1. Thunderstorm-inspired Menswear - Opportunity for fashion brands to incorporate unique and grungy styles inspired by natural elements like thunderstorms.
2. Ecclectic Streetwear - Potential for fashion brands to create collections that blend streetwear with vintage-inspired looks, catering to diverse consumer aesthetics.
Industry Implications
1. Fashion - Fashion industry can explore creating menswear collections inspired by natural elements and diverse consumer preferences.
2. Luxury Wear - Opportunity for luxury fashion brands to infuse masculine and rugged styles with youthful designs and high-end details.