British designer Nasir Mazhar is known for his unique men's athletic wear designs -- with his apparel incorporating artistic elements that make otherwise plain staples standout immensely.
For his collaboration with Topman, the designer exceeds in mixing 1980s and 90s style with more contemporary looks, making for ensembles that were made to appeal to young men with a love for the unconventional. In order to make this clear, Nasir Mazhar and Topman released an editorial that highlights some of the men's athletic wear collection -- showing a diverse range of models wearing the pieces.
A few examples from the 10-piece series include a branded baby blue tracksuit, a textured pink jacket, as well as another that shows colorful designs that are made to look as if someone drew them in chalk.
Eccentric Sportswear Collaborations
Nasir Mazhar Joined Topman for a Line of Men's Athletic Wear
Trend Themes
1. Art-inspired Sportswear - Disruptive innovation opportunity: Explore collaborations between artists and sportswear brands to create unique and visually striking athletic wear.
2. Retro-modern Fashion - Disruptive innovation opportunity: Combine nostalgic elements from past decades with contemporary styles to create fashion-forward sportswear collections.
3. Unconventional Athleisure - Disruptive innovation opportunity: Cater to young consumers who seek non-traditional athletic wear by designing unconventional and statement-making sportswear pieces.
Industry Implications
1. Fashion & Art - Disruptive innovation opportunity: Bridge the gap between the fashion and art worlds by collaborating on unique sportswear collections that merge creativity with functionality.
2. Streetwear - Disruptive innovation opportunity: Embrace the streetwear culture by infusing artistic and retro elements into sportswear designs, catering to the style preferences of urban consumers.
3. Athleisure - Disruptive innovation opportunity: Push the boundaries of traditional athleisure by offering unconventional athletic wear options that blend fashion and comfort.