For consumers that are often on the move or unable to find a place to wash their clothing, the Unbound men's apparel collection is an asset to add to the wardrobe. The line features specially designed garments that rarely require washing thanks to the odor-resistant fabric that stays fresh for longer periods of time.
The clothing line currently features socks, T-shirts and underwear made out of merino wool that is anti-bacterial and thus able to last longer without washing. Merino wool is often used in camping and active gear as a moisture-wicking fabric. Each piece is black for easy matching, soft, quick-drying and anti-wrinkle.
While the collection doesn't specifically say it is exclusive to men, the products seem to speak to that gender. Hopefully a women's collection is also on its way.
Odor-Resisting Clothing
The Unbound Men's Apparel Collection Can Go Days Without Washing
Trend Themes
1. Odor-resistant Clothing - The trend towards odor-resistant clothing is disrupting the clothing industry and providing opportunities for textile companies to develop anti-bacterial and scent-blocking fabrics.
2. Low-maintenance Fashion - The demand for low-maintenance clothing will continue to grow, creating opportunities for clothing companies to create durable, time-saving and travel-friendly garments.
3. Merino Wool Clothing - The growing popularity of merino wool clothing is providing opportunities for textile companies to develop innovative anti-bacterial fabrics that are comfortable, wrinkle-free, quick-drying, and perfect for active lifestyles.
Industry Implications
1. Textile Industry - The textile industry can benefit from this trend by developing new odor-resistant fabrics and technologies that can be used to create low-maintenance clothing that meets the needs of busy consumers.
2. Fashion Industry - The fashion industry can take advantage of this trend by creating more high-quality, multi-functional and low maintenance clothing collections that appeal to consumers on the go.
3. Sports and Outdoor Gear Market - The sport and outdoor gear market can benefit from the popularity of merino wool and odor-resistant clothing by creating innovative designs that meet the needs of active consumers who want clothing that can withstand the rigors of daily use and the demands of their lifestyle.