The Men In Fight Against Breast Cancer 2012 campaign features an artfully depicted image series that puts emphasis on light and color. Captured by the lens of photographer Fernando Mazza, this stunning and at times suggestive campaign stars shirtless model Diego Miguel.
Highlighting an important cause predominantly associated with women, this portrait series aids in the fight against a deadly disease. Sporting a multitude of suited separates, blazers and tailored trousers, the model is a vision in chromatic images that are both dynamic and bold. Eye-catching and fashion-forward, this A/X Armani Exchange Brazil-sponsored ad works to raise awareness with the help of Instituto Viva a Diferença.
Diego shines in a shoot that is style-conscious while dealing with a difficult subject matter. With bold hues and gorgeous portraits, the Men In Fight Against Breast Cancer 2012 campaign raises awareness about a growing cause.
Chromatic Awareness Ads
The 'Men In Fight Against Breast Cancer 2012' Campaign is Artfully Hued
Trend Themes
1. Artful Imagery - The use of artful and visually striking images in advertising campaigns for social causes presents opportunities for disruptive innovation in the field of visual marketing.
2. Gender-inclusive Advocacy - Campaigns that challenge gender norms and involve men in the fight against breast cancer create opportunities for disruptive innovation in the healthcare and advocacy industries.
3. Fashion-forward Advertising - Using fashion-forward imagery and models in advertising campaigns for social causes opens up opportunities for disruptive innovation in the fashion and advertising industries.
Industry Implications
1. Visual Marketing - The use of artful and visually striking images in advertising campaigns for social causes presents opportunities for disruptive innovation in the field of visual marketing.
2. Healthcare - Campaigns that challenge gender norms and involve men in the fight against breast cancer create opportunities for disruptive innovation in the healthcare and advocacy industries.
3. Fashion and Advertising - Using fashion-forward imagery and models in advertising campaigns for social causes opens up opportunities for disruptive innovation in the fashion and advertising industries.