VMAN's 'What Are You Thinking?!?' series is a meme-inspired editorial that subtly references Tumblr's user-generated content. The social media platform is a favorite among writers, indie fashion fans and artists seeking a source of inspiration that is both nostalgic and visually-fueled.
This image series by De Facto Inc photographer Ben Lamberty pays homage to popular Tumblr memes -- usually consisting of film stills or candid photographs that are superimposed with retro text. Proclaiming slogans like "I can sing. But I dance better" and "I took school way too seriously," this editorial fuses spontaneous imagery with quotes that will make viewers think.
The VMAN feature stars models Jacopo Olmo, Logan Flatte and Omar Ahmed among others and is styled by the talented Julian Antetomaso who collaborates with cast director Amy Lowles.
Meme-Inspired Menswear Editorials
VMAN's Latest Fashion Feature is an Homage to Tumblr Posts
Trend Themes
1. Meme-inspired Fashion - The use of memes in fashion editorials provides a disruptive innovation opportunity to tap into Gen Z's internet-native humor
2. Nostalgic Advertising - Brands can disrupt the visual advertising industry by incorporating popular retro text and imagery associated with Tumblr memes in their campaigns
3. Youth-centric Inspiration - Using social media platforms like Tumblr as inspiration for advertising and branding provides an opportunity for businesses to better connect with younger audiences
Industry Implications
1. Fashion - The fashion industry can tap into meme culture and nostalgic advertising using popular retro text and imagery to connect with younger audiences
2. Advertising - The advertising industry can disrupt traditional visual advertising by incorporating popular Tumblr memes into campaigns
3. Social Media - Social media platforms such as Tumblr present an opportunity for businesses to better connect with younger audiences and use their content for innovative advertising and branding