CQP and Golden Bear have released a new Melton wool varsity jacket that combines both brands' signature aesthetics. The varsity jacket is made of Melton wool, one of the toughest and warmest wool materials consisting of thick wool fibers with wind-resistant, weatherproof to some degree, and typically used in woolen outerwear or heavy blankets.
The varsity jacket has three different colorways for consumers to choose from: black, dark green, and cream. The varsity jacket also contains two different styles of Hayes and Portola. Both styles come with tonal satin lining, internal chest pockets, inner leather pockets, and welt front pockets with woven neck labels that show both brands' logos. The Hayes style is in black and cream colorways, while the Portola style is in plain dark green. The Golden Bear x CQP varsity jacket is available for purchase.
Melton Wool Varsity Jackets
CQP and Golden Bear Release New Varsity Jacket Capsule
Trend Themes
1. Woolen Outerwear - The use of Melton wool in the varsity jackets represents an opportunity for businesses in the woolen outerwear market to incorporate new materials that offer superior protection from the elements.
2. Collaborative Fashion - The partnership between Golden Bear and CQP to produce a unique varsity jacket suggests a growing trend towards collaborative efforts in the fashion industry, opening up opportunities for businesses to partner with complementary brands to produce unique products.
3. Heritage Apparel - The design of the varsity jackets draws inspiration from classic American outerwear styles, representing a trend towards heritage apparel that offers an opportunity for businesses to tap into consumers' nostalgia for iconic fashion styles of the past.
Industry Implications
1. Fashion and Apparel - The release of the Golden Bear x CQP varsity jacket capsule represents a disruptive innovation opportunity for businesses in the fashion and apparel industry to produce unique products by partnering with complementary brands.
2. Textile Manufacturing - The use of Melton wool in the varsity jackets showcases an opportunity for businesses in the textile manufacturing industry to incorporate new materials that offer superior durability and protection from the elements.
3. E-commerce - The release of the varsity jackets provides an opportunity for e-commerce businesses to tap into the growing demand for heritage apparel and collaborative fashion by offering unique pieces that cannot be found in physical stores.