The Meltin’ Pot S/S 2012 is the latest collection released by the Italian brand. This denim label is all about light-colored garments to keeps things cool and fresh during warmer months. Targeted for the male trendsetters, this line is modern and simple. Different tonalities of blues are strongly present in the most of the ensembles to welcome hot temperatures and forget about winter blues.
This European lookbook is filled with a variety of denim styles for every occasion. Lightwashed jeans and shirts are prominent pieces, as well as cuff-rolled shirts, giving this collection a casual feel. Also, plain tops and lightweight hoodies with patterns like lines and other prints nicely complement the line.
The Meltin’ Pot S/S 2012 is chic and comfortable, making summer fun and enjoyable for fashionistas.
Industrial Italian Lookbooks
The Meltin' Pot S/S 2012 Collection is Washed in Denim
Trend Themes
1. Light-colored Denim - The trend for light-colored denim garments for warmer months presents a disruptive innovation opportunity for environmentally friendly dyeing and finishing processes.
2. Casual Denim - The trend for casual denim styles with cuff-rolled shirts presents a disruptive innovation opportunity for sustainable denim production methods.
3. Printed Tops and Lightweight Hoodies - The trend for printed tops and lightweight hoodies presents a disruptive innovation opportunity for eco-friendly printing processes using biodegradable inks.
Industry Implications
1. Fashion - The fashion industry can capitalize on the light-colored denim trend for further sustainable production methods.
2. Textile Industry - The textile industry can capitalize on the opportunity to introduce eco-friendly dyeing and finishing processes for denim garments.
3. Printing Industry - The printing industry can capitalize on the trend for printed tops and lightweight hoodies to introduce sustainable and biodegradable ink options.