The increasing amount of time that consumers are spending online translates directly to a decrease in offline socializing, so the 'Meeve' platform is positioned as a way to counteract this. The app works by having users create hyper-local events that allow them to connect with other people in their community that share the same interests to get them off their smartphones and interacting IRL.
The 'Meeve' platform is focused on local communities, but also allows users to see what's going on a bit farther away to let them explore based on their needs or preferences. Event ideas could include gaming, business, sports, studying and much more to help users break out of their habit of socializing mostly online.
Hyper-Local Event Apps
'Meeve' Helps Users Interact with Others in Their Community Offline
Trend Themes
1. Hyper-local Communities - Creating hyper-local communities through technology presents an opportunity for businesses to enhance their reach and engagement with a targeted audience.
2. Offline Socializing - The shift towards utilizing technology to facilitate offline socializing provides an opportunity for businesses to innovate in the event planning and social networking spaces.
3. Interest-based Event Planning - Interest-based event planning can be a disruptive innovation opportunity in the events industry, providing an alternative to traditional event planning models.
Industry Implications
1. Social Networking - Technology platforms facilitating offline socializing present an opportunity for social networking businesses to expand their reach into local communities.
2. Event Planning - Interest-based event planning can be a disruptive innovation opportunity in the events industry, providing an alternative to traditional event planning models.
3. Local Business - Collaborating with hyper-local event planning platforms can be an innovative way for local businesses to reach a targeted audience in their community.