Mediterranean garden designs surely have an appealing and relaxing quality to them. Recognizing this, Israeli beauty company Maaplim utilizes that aesthetic to bring a temporary activation to New York. The space is curated to exude exceptional minimalism and it is sprinkled here and there with vegetative inserts. The pop-up is meant to mimic the appearance of a Grecian rooftop garden.
The activation is an opportunity for Maaplim to highlight its origins and its products which make use of "natural ingredients sourced from the Mediterranean near [Tel Aviv]." The space is all-white, intended to mimic Greek architecture. It features numerous cues to Mediterranean garden designs, as well as stepped shelving that sculpturally frames the product.
The aesthetics of the space are completed by a Tel Aviv-based design firm — Craft & Bloom.
Ultra-Minimalist Garden-Inspired Beauty Pop-Ups
Maaplim's Pop-Up Taps Mediterranean Garden Designs
Trend Themes
1. Minimalist Beauty - Exploring the trend of ultra-minimalist beauty spaces inspired by garden designs can provide opportunities for disruptive innovation in the beauty industry.
2. Garden-inspired Activations - Creating pop-up spaces that mimic the aesthetics of Mediterranean garden designs has the potential to disrupt the experiential marketing industry by offering unique and immersive brand experiences.
3. Natural Ingredients - The use of natural ingredients sourced from specific regions, such as the Mediterranean, presents an opportunity for disruptive innovation in the skincare and beauty product industry.
Industry Implications
1. Beauty - The beauty industry can draw inspiration from ultra-minimalist garden designs and create disruptive innovations in product packaging, store layouts, and overall brand aesthetic.
2. Experiential Marketing - The experiential marketing industry can incorporate elements of Mediterranean garden designs into pop-up activations to create memorable and immersive brand experiences.
3. Skincare - Skincare companies can leverage the trend of using natural ingredients from specific regions to develop disruptive products that cater to consumers looking for sustainable and region-specific skincare solutions.