There are plenty of natural and artificially flavored fruit beverages available to consumers around the world, but Bonta sets itself with an all-natural Mediterranean drink range.
As well as boasting vibrant ingredients, the beverages help to share functional benefits such as antioxidant protection, anti-inflammatory properties, as well as immune-boosting and support for the hair and skin.
Each beverage spotlights a different set of all-natural, plant-based ingredients from the Mediterranean. While Restore boasts a blood orange flavor that's amplified with the benefits of turmeric and hibiscus, the Glow beverage combines zesty lemon and ginger juice with white tea and marigold. One standout flavor is the Immunity variety, which combines blueberry and pomegranate juice with soothing, fragrant lavender. In Bonta's collection, each drink is named after a different place in the Mediterranean, like France, Turkey or Italy.
Functional Mediterranean Drinks
Bonta's Beverages Spotlight Beneficial Plant-Based Ingredients
Trend Themes
1. Plant-based Functional Beverages - There is an opportunity for food and beverage companies to create more functional plant-based drinks with added health benefits.
2. Medicinal Ingredients in Beverages - There is a trend for adding medicinal ingredients such as turmeric, hibiscus, white tea, and lavender to fruit-based beverages for health benefits.
3. Localized Beverage Options - Incorporating traditional and localized ingredients in beverages provides an opportunity to connect with customers who are seeking unique and authentic experiences.
Industry Implications
1. Food and Beverage Industry - This industry has the opportunity to innovate and create new functional and healthy beverages using plant-based ingredients and traditional local flavors.
2. Health and Wellness Industry - Beverages with added functional health benefits can appeal to health-conscious consumers, creating opportunities for the health and wellness industry.
3. Tourism Industry - Incorporating local flavors and ingredients in beverages can provide unique and authentic experiences for tourists, creating opportunities for the tourism industry to market and promote localized beverage options.