I love this artistic Mediterranea Body Milk ad by photographer Piergiorgio Rozza.
Created by ad agency Lorenzo Marini & Associati in Milan, Italy, the ad sells the body sculpting features of the product by showing a human body being sculpted out of nothing but Mediterranea Body Milk.
Implications - Paolo Bianchini had quite the image he wanted to portray. The images show a bottle of creamy white lotion exploding onto a black background and forming the shape of a woman. The advertisement is definitely artistic and is sure to grasp the attention of women who want to have smooth and dreamy skin. Combining art and advertising is always a unique way to showcase an upcoming product.
Lotion Sculptures
Mediterranea Body Milk Ad Has 'Body Sculptor' Figurines
Trend Themes
1. Artistic Advertising - Disruptive innovation opportunity: Explore ways to combine art and advertising to create unique and attention-grabbing campaigns.
2. Body Sculpting - Disruptive innovation opportunity: Develop innovative products or services that offer body sculpting features.
3. Creamy White Lotion - Disruptive innovation opportunity: Invent new types of creamy white lotion with unique properties or benefits.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Integrate artistic elements into advertising and marketing strategies to captivate and engage the audience.
2. Beauty and Skincare - Disruptive innovation opportunity: Create new body sculpting products or skincare treatments that provide innovative and effective results.
3. Cosmetics - Disruptive innovation opportunity: Develop innovative and unique types of creamy white lotion or other cosmetic products for enhanced user experiences.