I don’t know if I’m woman enough to take on the lethal prescription cocktail featured in ‘Medication’ by Katinka Merchan. This killer array of prescription meds and needles would make a pill-popper sweat with anticipation, but it bugs me out a little bit.
In terms of art, though, ‘Medication’ by Katinka Merchan is a stunning photo set. Her use of colorful prescription pills, sterile needles, a martini glass and a cocktail umbrella are at once social commentary and art.
Prescription Cocktail Photography
'Medication' by Katinka Merchan Depicts Some Dangerous Meds
Trend Themes
1. Artistic Medication Imagery - There is an opportunity for artists to explore controversial and thought-provoking themes through photography and other forms of visual media that incorporate medical icons.
2. Contemplative Prescription Culture - There is potential to spark a broader social conversation about the role of prescription drugs in modern society through artwork and other creative endeavors that seek to challenge existing norms.
3. Innovative Pharmaceutical Aesthetics - There is potential for pharmaceutical companies and other healthcare industry participants to leverage provocative imagery and messaging to promote more radical and innovative approaches to treatment.
Industry Implications
1. Pharmaceuticals - There is room to explore creative marketing strategies that push the envelope while also nurturing stronger connections with customers and key stakeholders.
2. Fine Art - There is an opportunity to create thought-provoking artwork that reflects the growing interest in exploring diverse themes related to healthcare, medication, and the pharmaceutical industry.
3. Graphic Design - There is potential for graphic designers and branding experts to develop innovative visual designs that help companies differentiate themselves in the increasingly competitive healthcare marketplace.