The McQ Pre-Fall 2013 collection for women is an intense and heavy fabric line-up. McQ is the sister brand to Alexander McQueen at a more affordable price point for a mass audience.
The 2013 collection is a biker babe’s dream with tons of leather, zippers and punchy prints including the signature McQueen plaid. The looks are in a dark palette and consist of a variety of shades including the predominant use of black and red. The impeccable looks are polished from head to toe and center around layering and add-ons. The collection featured an abundance of leather belts on jackets, sweaters and dresses. Exquisite details included diagonal and horizontal zip closures, half leather/half cable knit sweaters and jackets with leather vests embedded in the framework.
The McQ Pre-Fall 2013 collection for women is bold, heavy and jam-packed with biker-themed apparel.
Beautous Biker Apparel
The McQ Pre-Fall 2013 Collection is Badass Yet Superbly Feminine
Trend Themes
1. Biker-inspired Fashion - Opportunity for brands to create collections with leather, zippers, and punchy prints centering around layering and add-ons.
2. Affordable Luxury Fashion - Brands can offer a mass audience an affordable alternative with a similar aesthetic and quality to their luxury counterparts.
3. Dark Palette Fashion - Opportunity for brands to develop collections consisting of a variety of dark shades including black and red.
Industry Implications
1. Fashion - The fashion industry can capitalize on creating collections inspired by biker fashion.
2. Luxury Goods - Brands within the luxury industry can expand offerings to a mass market by offering affordable alternative products.
3. Retail - Retailers can showcase and market biker-inspired fashion collections to appeal to a growing market of consumers seeking a rugged yet feminine fashion aesthetic.