In order to make its Happy Meals more interactive and engaging, McDonald's released 'McPlay,' an app that's full of games and creative activities that are suitable for the whole family to play.
The games that are included on the app allow kids to learn more about different subjects while being entertained by the interactive components that are required for them to progress through. For example, 'Be an Inventor' prompts kids to conduct experiments and fix different parts of their creation in order to get the right result. 'Be a Musician' works similarly, but instead allows kids to compose songs that they can then share.
In addition, McPlay has a toy scanner for Happy Meals, which allows kids to interact with their favorite characters within the app.
Fast Food-Branded Game Apps
McDonald's 'McPlay' App Boasts Games and Creative Activities
Trend Themes
1. Interactive Meal Apps - Developing game apps that enhance the dining experience and engage customers of fast food restaurants.
2. Education Through Gamification - Using interactive games to teach children and provide educational content in a fun and engaging way.
3. Toy Integration in Apps - Utilizing technology to integrate physical toys with mobile apps, creating an interactive and immersive play experience.
Industry Implications
1. Fast Food - Fast food chains can innovate by incorporating game apps into their marketing strategies, enhancing customer experience and encouraging repeat visits.
2. Education - The education industry can leverage gamification techniques to create interactive and engaging learning experiences for children.
3. Mobile App Development - Mobile app developers can explore opportunities to integrate physical toys with digital experiences, opening up new possibilities for entertainment and play.