A McDonald's restaurant in Malaysia has created a hand-painted walkway of fries. The painting starts at different intersections, with each fries line guiding to the Mcdonald's restaurant.
The restaurant is located at the Golden Triangle in Bukit Bintang. The bright gold strip of fries is easily recognizable and the perfect marketing strategy to gain headlines. Kuala Lumpur, the city the painting is in, is one of the leading cities in the world of tourism and shopping, claiming its title as the sixth most visited city globally. The city with 2 million residents is home to two twin towers, made of glass-and-steel-clad skyscrapers with Islamic motifs. The towers also offer a public sky bridge and observation deck.
Created in celebration of the first Bukit Bintang McDonald's opening 40 years ago, the fries crosswalk concept was seven months in the making before its completion.
Fast Food-Themed Roads
A New McDonald's Fries-Themed Crosswalk Guides You Right to the Restaurant
Trend Themes
1. Brand Awareness Art - Brands can take advantage of unique art installations to increase brand awareness in busy city centers.
2. Location-based Marketing - Brands can use location-based marketing strategies to attract more customers to their nearby locations.
3. Interactive Street Art - Interactive street art installations can be used by brands to create engaging experiences for on-the-go audiences.
Industry Implications
1. Fast Food - Fast food companies can use creative marketing strategies to differentiate themselves and attract customers in crowded markets.
2. Tourism - Tourism companies can use unique and creative marketing strategies to draw more visitors to popular cities and tourist attractions.
3. Advertising - Advertising companies can utilize street art installations as a unique advertising medium to gain more exposure for their clients' brands.