The partnership between modern fitness app WithU and McDonald's MONOPOLY promotion in the UK has led to a remarkable increase in app sign-ups, with a reported 297% rise during the campaign. This collaboration allowed participants in the MONOPOLY game to win a three-month trial of WithU.
The partnership's run spanned September 4th until October 15th. The initiative targeted new users. WithU's approach contrasts with typical fitness marketing by collaborating with a fast-food brand, which may attract attention and foster interest in healthier lifestyle choices among McDonald’s customers.
The campaign's success is evident not only in the spike in sign-ups but also in the high conversion rate of users redeeming their codes for WithU memberships. The partnership between WithU and McDonald's MONOPOLY has successfully engaged a diverse audience.
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Trend Themes
1. Fitness-gaming Collaborations - The partnership between fitness app WithU and McDonald's MONOPOLY is an example of how gamification can drive engagement and attract users from unconventional markets.
2. Cross-industry Promotions - Collaborations between fitness apps and fast-food brands open up new avenues for customer acquisition by tapping into diverse consumer bases.
3. Health Incentives in Fast-food Promotions - Incorporating health-related prizes into fast-food promotional campaigns can inspire healthier choices among a broad audience.
Industry Implications
1. Fitness Technology - The surge in WithU app sign-ups illustrates the potential of strategic partnerships in the fitness technology sector.
2. Quick-service Restaurants - The campaign highlights how quick-service restaurants can boost customer engagement through unique and health-oriented promotions.
3. Gamification Marketing - The successful integration of WithU into the MONOPOLY game underscores the efficacy of gamification as a powerful marketing tool.