The McDonald’s Happy Meal 2013 campaign shows that there is always more to look forward to in a kid's combo than the meal itself. In this case, there are educational and artistic toys that will encourage children's creativity and imagination to flourish. From DK Books to Crayola crayons, kids will have fun this season.
Conceived and executed by the Leo Burnett ad agency branch based in London, United Kingdom, the McDonald’s Happy Meal 2013 campaign illustrates the possibilities through playful dioramas that will certainly appeal to children of all ages. One reads, "One day you're asking them to be quiet. The next day they're asking you." It also targets parents. It was art directed by Edward Tillbrook and Richard Ince with creative direction by Tony Malcolm, Guy Moore and Justin Tindall.
Fast Food Diorama Ads
The McDonald’s Happy Meal 2013 Campaign Promotes Children's Creativity
Trend Themes
1. Educational Toys - Disruptive innovation opportunity: Develop interactive educational toys that enhance children's learning while providing entertainment.
2. Creative Advertising - Disruptive innovation opportunity: Explore innovative advertising strategies that engage children's imagination and captivate their attention.
3. Parent-child Marketing - Disruptive innovation opportunity: Create marketing campaigns that target both children and parents, leveraging the emotional connection between them.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Integrate technology and education to create interactive toys that engage children in learning and play simultaneously.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop creative and interactive advertising campaigns that appeal to both children and their parents, providing a memorable brand experience.
3. Publishing - Disruptive innovation opportunity: Collaborate with toy manufacturers to create interactive children's books that combine storytelling with educational elements.