McDonald's France has launched a new campaign that has been released digitally and it is done with the help of the advertising agency TBWA\Paris. The team created a set of three images that reimagine the look of some menu items in different variations of doors. When driving home from anywhere, there is always 'McDelivery' that is convenient and quick.
It expresses the flexibility of the food delivery services as the graphics show the environments at different points of the day. This can be seen in the form of the Big Mac pictured in the form of a garage door of a suburban home in the middle of the day or the French fries seen through double doors of a city apartment building at night.
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Trend Themes
1. Digital Advertising Campaigns for Qsrs - Quick-service restaurants can explore using creative digital campaigns to showcase their menu items in unique ways.
2. Product-focused Graphic Design - Design agencies can take inspiration from McDonald's France's door visuals to create product-focused graphic designs for various industries.
3. Flexible Food Delivery Services - QSRs can capitalize on the convenience of food delivery services and showcase their flexibility through creative marketing campaigns like McDonald's France's door visuals.
Industry Implications
1. Fast Food Industry - Fast food chains can use creative marketing campaigns like McDonald's France's door visuals to showcase their menu items and stand out in a competitive industry.
2. Advertising Industry - Ad agencies can use McDonald's France's creative door visuals as a source of inspiration for product-focused design for various industries.
3. Food Delivery Industry - Food delivery companies can partner with QSRs and use creative campaigns like McDonald's France's door visuals to showcase the convenience of their services and expand their market share.