McDonald's is best known for its fast and casual service but a new luxury concept restaurant will offer a McDonald's butler experience. Available as a one-day pop-up event at its High Street Kensington location in London, England, the experience will be available on August 15, 2018. Reservations for the McDonald's butler experience can be made online and will become available for booking two days before the launch of the event.
Diners lucky enough to attend the pop-up will be greeted into the sounds of a string quartet and will be escorted to their table by white-gloved butlers. The interiors will include velvet drapes, burger-inspired artwork and diamond studded cutlery. The menu will also receive an overhaul for the McDonald's butler experience and will feature "Classic", "Barbecue" and "Spicy" burgers.
This luxe experience will coincide with the release of the McDonald's Signature Collection.
Luxe Fast-Food Pop-Ups
The McDonald's Butler Experience Will Offer a Lavish Take on Fast-Food
Trend Themes
1. Luxury Fast Food - Disruptive innovation opportunity: Creating high-end, luxurious fast food experiences that redefine the fast-casual dining industry.
2. Pop-up Events - Disruptive innovation opportunity: Utilizing temporary pop-up concepts to generate excitement and exclusivity for traditional fast-food chains.
3. Premium Menu Overhaul - Disruptive innovation opportunity: Introducing limited edition, premium menu items to attract new customers and create a sense of luxury within the fast-food industry.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Rethinking the traditional fast-food model by incorporating elements of luxury and exclusivity into the dining experience.
2. Restaurant - Disruptive innovation opportunity: Encouraging traditional restaurants to embrace the concept of pop-up events to attract new customers and generate buzz.
3. Hospitality - Disruptive innovation opportunity: Collaborating with fast-food chains to offer high-end, luxury dining experiences within the hospitality industry.