McDonald's is one of thos mega brands that just never quits. Case in point: McDonald's McTV. The chain is launching this television channel across southern and central California to expand on its entertainment platform.
The McDonald's McTV is a high-definition television channel that will feature segments -- running from 90 seconds to 20 minutes long -- of exclusive content. The content will comprise local news, sports, fashion and music, among other major topics like the Olympic Games. There will also be profiles of local high school and college athletes as well as "Mighty Moms" -- those women in the community who are balancing families and sports careers.
Set to launch in almost 800 restaurants across California, including Los Angeles and San Diego, the McDonald's McTV initiative is part of the brand's larger marketing strategy, which aims to target customers through entertainment and technology.
Fast Food Television
McDonald's McTV Set to Launch in California Restaurants
Trend Themes
1. Interactive In-restaurant Entertainment - McDonald's McTV demonstrates the trend of providing engaging entertainment experiences to restaurant customers.
2. Branded Content Channels - The launch of McDonald's McTV highlights the trend of brands creating their own television channels to promote exclusive content.
3. Marketing Integration with Technology - McDonald's McTV exemplifies the trend of incorporating technology into marketing strategies to target and engage customers.
Industry Implications
1. Fast Food - The fast food industry can explore opportunities to create interactive entertainment platforms in their restaurants, similar to McDonald's McTV.
2. Media and Entertainment - The media and entertainment industry can capitalize on the trend of branded content channels by partnering with brands to create exclusive programming.
3. Marketing and Advertising - The marketing and advertising industry can find disruptive innovation opportunities by integrating technology and entertainment, as demonstrated by McDonald's McTV.